In today's world, if you are an entrepreneur and your
business does not have a website then your business is definitely losing its
grasp on the market. Those days are long gone where a business used to have a territory
and business owners were able to make a living out of it. This kind of thinking
could lead you and your company to the dark reality of going out of business.
After all these years working on online marketing, we still
find many entrepreneurs who don’t fully understand the possibilities and
opportunities a good website presence can bring to their business and overlook
this aspect of their business, not considering its importance. Look at the
facts below and see if you come to the same conclusions:
• More than 2.4
billion people use the Internet every day,
• About 90% of
those have searched online for something they intended to buy
• 40% of the
Internet users have purchased products or services online in the past month
• More than 70% of potential
new customers would check you up on the Internet before doing business with
you.
• 55% of buyers say
they search for product/vendor information on the Internet
• 52% of buyers say
they anticipating half of their purchases to be made online by next year.
Based on these facts you can easily notice how important it
is to have your business visible on the Internet.
It is easier to convince a person that doesn't have a
website to get one than it is to convince someone that their current website is
not helping them at all. Many people believe that having a website will be all
they need and they simply take a very little initiative in making that website
worth spending time on.
Keep in mind, your website is not a business card; it is a
Herculean tool to enhance your business. The sky is the limit on what you can
do with it and how large a market you can reach. The internet world or World
Wide Web does not have the same restrictions as the physical world; you can go
from local to worldwide as soon as you need it. It all depends on the decisions
you make and how you decide to handle them.
We could go on and on about it, but the bottom
line is; Your website is important and it should be as unique as your business,
you should be able to create and handle it as you see fit and it should be
practical to you. It is also important to keep in mind, not all websites are
created equal. The code of your website can make you or break your success and
be having a kid creating your website from his garage does not improve your
business chances at all, even when you believe you are saving money, in the
long run, you'll lose more than you can imagine.